Brands

GiantX Renews Partnership With KitKat

Published by

James Fudge

4 months ago

GiantX renews partnership with KitKat for 2024

GiantX announced this week that it has renewed its partnership with Nestlé brand KitKat for an additional year.

Financial terms of this renewed partnership were not disclosed.

Under the terms of the renewed partnership deal, KitKat’s branding will be featured on the sleeve of player jerseys during international and domestic competitions and will also be featured on GiantX’s social media and streaming channels across YouTube, Twitch, and wherever else the organization deploys content. The two companies will also work together on original content, according to a release.

GiantX is a new company that combines UK-based EXCEL Esports and Spain-based Giants Gaming into a single entity. All of the existing sponsors and partners of both organizations continued on with this new entity including EE, ANDALUCIA, Burger King, HBC UK, Opel, Sybr, Digi, Fitchin, Inzone, Diesel, Hot Wheels, PCspecialist, maggi Fusian, and Costa del Sol.

GiantX currently competes in League of Legends EMEA Championship (LEC), Valorant Champions Tour (VCT), Game Changers, and regional competitions such as Superliga (League of Legends).

On a related note, the LEC announced earlier this month that it had extended its partnership with KitKat until 2026.

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.