ESL FACEIT Group Partners With white.market

ESL FACEIT Group partners with white market

Global esports tournament organizer ESL FACEIT Group (EFG) and Counter-Strike skin trading platform white.market announced Wednesday a new partnership aimed at the Counter-Strike community to be deployed across the company’s Counter-Strike 2 competitive ecosystem.

Financial terms and duration of this new deal were not disclosed.

Under the terms of this partnership—which will be part of the ESL Pro Tour, EFG’s open CS2 esports ecosystem, and the FACEIT digital platform in the EU and Latin America—white.market will run “missions, branded events, and drops on the FACEIT platform and at the ESL Pro Tour,” and market its peer-to-peer skins trading platform as a safe way for the community to make transactions by eliminating “bot trading and intermediaries.”

The new partnership also promises activations, rewards, and prizes, including “coveted CS skins, FACEIT premium subscriptions, cash deposits, and exclusive discounts redeemable on the white.market platform.” In addition, white.market will have an on-site presence at certain ESL Pro Tour live events, including EPT Championship, EPT Masters, EPT Challengers, and the upcoming Intel Extreme Masters Katowice 2024, taking place from Jan. 31 – Feb. 11.

This new partnership is an extension and expansion of a partnership signed in 2022 between FACEIT and WhiteBIT.

EFG is part of Savvy Gaming Group, which is backed by the Saudi Government’s sovereign wealth fund, the Public Investment Fund.