Brands

M80 Names RawQ Official Performance Bar Partner

Published by

James Fudge

8 months ago

North American esports organization M80 revealed Thursday that RawQ (pronounced “raw q”) has been named its “official performance bar partner.

Details on this new partnership—including financial terms and duration of the deal—were not revealed as it was announced via social media, but the impetus for this partnership was likely M80 investor Daniil Medvedev’s financial ties to both companies. M80 announced in November that Medvedev had joined the company as an investor/co-owner.

RawQ Foods is a London-based, private/public-limited company registered in the UK that produces organic energy/cereal bars. It was co-founded in June of 2022 by Daria Medvedeva—the wife of tennis pro and M80 investor Daniil Medvedev—and nutritionist Arina Kuzmina (who serves as both its director and CEO).

According to social media posts Kuzmina and several articles since the company’s launch last year, Daniil Medvedev has been a backer of the company since its ideation, funding the duo to perfect its formula and processes, prior to its first product launch.

RawQ joins other M80 sponsors including Aimlabs, ZOWIE, Secretlab, Forge, Gamesense, Portal, and Omnicoach.

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.