Gen.G Esports to Promote Storm Striker in North America

Gen G Esports in pact with Storm Striker developer. Credit: Gen.G

South Korean game development studio Super Storm announced Wednesday that it has partnered with global gaming and esports company Gen.G Esports to launch Storm Striker in North America. Storm Striker is described by its developers as a “hyper-action 5v5 game” that borrows elements from multiple genres including first-person shooters, action, and MOBA games.

Financial terms of this partnership were not disclosed.

As part of this new deal, Gen.G will help promote the game in North America through a series of streams and content featuring ex-professional esports players, a future series of activations using its collegiate network, and other marketing efforts on social media and streaming platforms.

The company also said in a release that Gen.G will use that same collegiate network to help build and grow “a competitive esports strategy.” The North American promotional campaign will start with a stream by Overwatch content creators and semi-pro  Becca “Aspen” Rukavina. 

In addition, Gen.G will work with Super Storm to “grow Storm Striker’s English-speaking Discord community, activate with Gen.G’s college gaming club program, and tailor community contests and events focused on growing gameplay time,” according to a release.  

This new partnership marks the second time that Gen.G has partnered directly with a game developer to promote a video game; Im March of 2022 it partnered with Nimble Neuron to promote its game, Eternal Return.

Gen.G is no stranger to the collegiate, scholastic, and academic esports spaces in North America and South Korea; in March it partnered with the Black Collegiate Gaming Association (BCGA) and franchised fast food restaurant chain McDonald’s for the HBCU+ College netWORK Summit. It also announced with the University of Kentucky and the Gen.G Foundation a 10-year, $1M USD commitment to help foster the development of future gaming and esports industry leaders through partnerships with universities in the United States that was announced in 2020. In June it partnered with the Sacramento Municipal Utility District (SMUD), the Sacramento Chinese Community Service Center, and Elk Grove Unified School District in Sacramento to extend and expand its eight week after-school program for K-12 students called the Generational Gaming Academy. 

 In October, it announced that it would serve as a presenting sponsor of the Esports Awards’ inaugural collegiate esports awards program, The Scholars (which took place on Tuesday).

Editor’s note: This story was updated with a correction where we mistakenly noted that this was the “first time” that Gen.G had partnered with a developer to promote a game. That was simply not accurate, so we have corrected the story and apologize for the error.