Brands

Team Liquid Signs Nihachu as a Brand Ambassador

Published by

James Fudge

7 months ago

Esports organization Team Liquid announced Wednesday that it has signed German-language content creator Nihachu as brand ambassador and as headliner of its partnership with PC maker Alienware.

Financial terms of this new partnership were not disclosed, but the deal was brokered by CAA and RTS.

Under the terms of the deal, Nihachu will focus on promoting Alienware, but will also be supported by Team Liquid’s other partners including Coinbase, Honda, HyperX, Kingston, Thorne, and Twitch.

Her first project will be to succeed Jeremy “Disguised Toast” Wang as the new host of “Two People Talking” on Team Liquid’s YouTube channel, contribute to future apparel launches and marketing campaigns, and represent Team Liquid at events and conventions.

Nihachu previously collaborated with Team Liquid as a guest on its Alienware-sponsored talk show series, “Two People Talking”, and its Naruto 20th Anniversary apparel collection.

Nihachu has nearly 11M followers across social media and streaming platforms including Twitter, Instagram, YouTube, Twitch, and TikTok. Her areas of focus when it comes to content creation include Minecraft, IRL streams, indie games, and horror titles. She has worked with brands such as GFuel, Secretlabs, Adobe, Hot Topic, and Amazon, among others, in the past.

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.