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Shikenso Analytics Partners With KRÜ Esports

Published by

James Fudge

8 months ago

Shikenso Analytics Partners With KRU Esports

Sponsorship analytics company Shikenso Analytics announced Wednesday that it has partnered with Argentinian esports organization KRÜ Esports.

Financial terms of the deal were not disclosed.

Under the terms of the deal, KRÜ will utilize this data partnership with Shikenso Analytics, to analyze its partnerships and sponsorships across streaming and social channels to measure and benchmark the effectiveness of partner performance.

Based in Argentina, KRÜ is an esports organization launched in 2020 by former professional soccer player Sergio “Kun” Agüero that currently fields rosters in Rocket League and Valorant. Its current sponsors include Puma, and Fitchin, among others.

KRÜ joins a growing list of Shikenso Analytics partners including FURIA, Turtle Beach, Pinnacle, G2 Esports, GAIMIN Gladiators, Germany-based BIG, and Portugal-based Saw.gg.

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.