Brands

PWR Partners With Vitaminwater for Fortnite Island, Competition

Published by

James Fudge

12 months ago

Competitive gaming and gaming content team PWR and Coca-Cola Company-owned brand vitaminwater have teamed up to launch a new Fortnite Island called “the zero holding back showdown” and announced a one-off competition of the same name (island code 9135-1563-2585). The island is designed to promote vitaminwater (of course) and to serve as the platform for a competition taking place Sept. 29 at 8 p.m. EST.

PWR said in a release that the goal of the island and competition is to promote self-expression through in-game fashion (players will use items from their personal lockers) and mini games “inspired by fan-favorite vitaminwater zero flavors.”

Competitors will play alongside actor/streamer Khleo Thomas, rapper/songwriter and gaming enthusiast Princess Nokia, and members of Team PWR, with the first-place finisher taking home gaming gear valued at around $10K USD. Those prizes for first place finishers include two custom branded gaming computers featuring an Intel 13900K processor, Nvidia GeForce 4090 graphics card, 64GB DDR5 RAM, and 2x 2TB M.2 SSD (valued at approximately $10K). Second place finishers will receive a year’s supply of vitaminwater zero sugar.

More details on the island and competition can be found here.

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.