Brands

paiN Gaming Partners With Esportes da Sorte

Published by

James Fudge

9 months ago

paiN Gaming partners with Esports da Sorte

Brazilian esports organization paiN Gaming announced this week that its esports facility, Complexo paiN Gaming, has been renamed to “Arena Esportes da Sorte” as part of a new partnership with betting platform Grupo Esportes da Sorte and its brand Esportes da Sorte.

Financial terms of the deal were not disclosed.

The partnership deal includes naming rights to the facility and sponsorship of the paiN Gaming’s Counter-Strike: Global Offensive (CS:GO) lineups and Free Fire team. In addition, the Esportes da Sorte brand will be prominently displayed in the stands, giving more visibility to those entering the space to attend an event or just visit the facility.

Located in São Paulo, Brazil, paiN Gaming launched its venue in November of 2022; the roughly 16,145 square-foot venue is capable of seating around 250 people.

In addition to supporting teams in Garena’s popular battle royale game Free Fire and CS:GO, paiN Gaming also fields a team in Brazilian Championship of League of Legends (CBLOL) and its current sponsors include BMW, JBL, Lupo, and Subway.

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.