Galaxy Racer Formally Announces GXR Records

Published by

James Fudge

1 year ago

Dubai-based esports and gaming company Galaxy Racer and independent musicEmpire announced the launch of GXR Records this week, though the company appears to have been in the works since March of 2022.

Financial terms of the new deal between Empire and Galaxy Racer to create this new musicwere not disclosed.

According to a release, GXR is described as “an independent music label based in Dubai” that will be led by Elia Mssawir, who began in the role as “head of label in March of 2022 at the music label and was elevated to CEO in January, according to this LinkedIn profile. GXR Records will develop talent in West Asia and North Africa (WANA), and plans music festivals and tours for artists in the future throughout the region, according to the announcement.

Galaxy Racer is best known for its work in the international esports scene, with operations in India, North America, MENA, and other regions. In July, Dubai-based Riva Technology and Entertainment (RTE), a subsidiary of MSM Corporation International Limited (MSM), and Galaxy Racer signed what they called an “implementation agreement,” with the companies noting at the time that the transaction would be complete by the end of August. The merged companies will be rebranded as “Celestial” when the transaction is completed.

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.