Brands

G2 Esports, Ralph Lauren Drop ‘G2 X Ralph Lauren’ Capsule

Published by

James Fudge

10 months ago

Berlin-based esports organization G2 Esports announced that it will launch a “first-of-its kind” collaboration with luxury apparel brand Ralph Lauren—its official fashion outfitter. G2 Esports signed its initial partnership with Ralph Lauren in June of 2021.

G2 Esports will launch an official capsule collection today (July 14) for fans that will also be worn by its athletes and creators. Available now from its official website, the capsule will include t-shirts, polo shirts, hoodies, tracksuits, and caps featuring a newly designed “G2 X Ralph Lauren crest.”

The collection will officially debut when the organization’s League of Legends EMEA Championship (LEC) team competes in the LEC Summer Playoffs, which will take place in Berlin on Saturday.

Ralph Lauren’s Polo brand is just one of several long-time partners for the organization; G2 Esports also has relationships with Mastercard, Lenovo LEGION, Logitech G, Red Bull, AGON by ROC, Herman Miller, and Oakley, among others.

In addition to fielding an LEC roster, G2 Esports currently competes in Counter-Strike: Global Offensive, Rocket League, Rainbow Six, Valorant, Fortnite, and more – in addition to supporting a lineup of gaming-focused content creators.

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.