Friday, May 23, 2025
THE ESPORTS ADVOCATE
No Result
View All Result
  • Money
  • People
  • Brands
  • Events & Tournaments
  • Entertainment
THE ESPORTS ADVOCATE

Deutsche Lufthansa Becomes Jing Dong Gaming’s Exclusive Airline Partner 

Top LPL team is currently competing at MSI 2023.

Hongyu ChenbyHongyu Chen
May 5, 2023
in Brands, League of Legends, Partnerships
Reading Time: 2 mins read
Deutsche Lufthansa Jing Dong Gaming Partnership

Credit: JDG

German airline Deutsche Lufthansa AG announced on Wednesday that it signed a partnership deal with Chinese esports organization Jing Dong Gaming (JDG), becoming its exclusive airline partner for international esports tournaments.

Financial terms of the deal were not disclosed.

JDG and Bilibili Gaming (BLG) are currently competing in the current League of Legends Mid-Season Invitational (MSI) in London from May 2-21. As the first seed of League of Legends Pro League (LPL) in MSI, JDG has entered the “Bracket” (Main) stage of the event alongside Gen.G Esports (Korea #1),  MAD Lions (EMEA#1), Cloud9 (NA#1), and T1 Entertainment & Sports (Korea #2).

JDG is considered one of the best-performing LPL team this year; it is also the only LPL team that received a sponsorship deal from China’s largest dairy company Yili in February. Apart from Yili, JDG also has Intel, ROG, ASUS, Huya and its parent company Jing Dong as sponsors.

Tags: AirlinesChinaDeutsche Lufthansa AGJing Dong GamingLeague of LegendsLPLMSI 2023Sponsors
TweetShareShareShareShareShareSend
Previous Post

G2 Esports Partners With Jägermeister

Next Post

MNM Gaming Names Aimlabs its Training Partner

Hongyu Chen

Hongyu Chen

Hongyu "Eddie" Chen serves as conduit from China to the rest of global esports scene as the only Chinese journalist living in China while writing for Western media outlets. For the last four years Eddie served as the China esports correspondent for The Esports Observer and Sports Business Journal. He is a bilingual graduate of MA Business and Marketing and a certified BEng Electronic and Communication Engineer.

The Esports Advocate

The Esports Advocate, your premier destination for in-depth and authoritative coverage of the esports business and finance landscape created to empower esports stakeholders with the knowledge and information needed to do business in the world of esports successfully.

Follow Us

  • About TEA
  • Terms of Service
  • Privacy Statement
  • Subscribe to our Newsletter
  • Our Mission Statement
  • Contact Us

© 2023 - 2024 The Esports Advocate. All rights reserved.

No Result
View All Result
  • Home
  • Money
  • People
  • Brands
  • Entertainment
  • About TEA

© 2023 - 2024 The Esports Advocate. All rights reserved.