Riot Taps Piece of Magic Entertainment to Bring LEC to Theaters

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James Fudge

1 year ago

Riot Taps Piece of Magic Entertainment to Bring LEC to Theaters

Riot Games announced Thursday a partnership with movie theater chain Piece of Magic Entertainment to present the League of Legends EMEA Championship (LEC) Spring, Summer, and Season Finals in cinemas across Europe, Middle East, and Africa (EMEA).

Financial terms of the deal were not disclosed.

The partnership will officially commence the Spring Finals on April 23, which will be shown at select Piece of Magic cinemas across the EMEA region. A full list of participating cinemas can be found at lolincinemas.com, “with more countries and locations added for the Summer and Season Finals in due course,” according to a release.

These “watch parties” will be hosted in “up to 70 territories” throughout the EMEA region, according to Riot Games.

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.