Former Riot Games, Meta Execs Join Hasbro

Published by

James Fudge

1 year ago

Former Riot Games, Meta Execs Join Hasbro

Hasbro announced Friday that it has filled two senior executive roles: Former Riot Games exec Jason Bunge will join the company as its new chief marketing officer, while former Meta (Facebook) exec Roberta Thomson will take on the role of chief communications officer. Both appointments will be effective on May 17, the company

Hasbro, best known for making toys and board games for decades, is also the parent company of Wizards of the Coast, which makes Dungeons & Dragons and Magic: The Gathering.

Bunge is a game industry veteran and a marketing executive who spent the last 20 years working at such companies as League of Legends and Valorant maker Riot Games, Electronic Arts, and Microsoft, among others. In his new role, Bunge will report directly to Hasbro Executive Vice President & Chief Revenue Officer Matt Austin.

Thomson is a communications veteran who brings nearly 20 years of experience working at such companies as Meta, Brunswick Group, and Deloitte. Thompson will report to CEO Chris Cocks and will lead a communications and corporate brand team.

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.