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Riot on Gambling Sponsors:  No Change in Approved Team Sponsor Categories

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James Fudge

According to reporting from Turkish esports site Esporkolik, Riot Games will allow teams in its various ecosystems to take on sponsors in the gambling space. This Esporkolik tweet notes: “According to the information received from Esporkolik, Riot Games will allow teams to cooperate with betting brands in the near future, especially VALORANT.” 

But one team owner The Esports Advocate spoke to Wednesday afternoon told us that they had not heard anything from Riot about any changes. Further, Riot Games tells TEA that its approved categories for sponsors and partners in its esports ecosystems remains unchanged.  Riot’s official statement to TEA:

“Riot remains committed to investing in opportunities that ensure the integrity of all our esports, enable great experiences for fans, and unlock revenue streams for our teams. While there has been no change in the current policy regarding approved team sponsor categories, we will continue to evaluate all opportunities that deliver safe, secure, and meaningful experiences that best support the growth of our esports ecosystem globally.”

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James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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