DRX Partners With LG

Published by

James Fudge

1 year ago

South Korean esports organization DRX has partnered with electronics manufacturer LG, according to Valo2Asia. Financial terms of the deal were not disclosed.

Under the terms of the deal, the organization will promote LG’s 27-inch and 41-inch OLED displays via its players and teams through social media, marketing, and through branding displays online and on jerseys. DRX competes in Warcraft 3, TEKKEN, League of Legends Championship Korea (LCK), and is an official partnered team of Riot Games’ Valorant Champions Tour (VCT) for its Pacific League.

The inaugural season of the Valorant Champions Tour Pacific League will take place in Seoul, South Korea, from March to May.

LG introduced its “25GR75FG –360Hz eSports Gaming Monitor” in January. The response to a YouTube video detailing its features, was met with mixed reactions from commenters.

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.