Machine oil brand Castrol announced Wednesday that the company had signed a sponsorship deal with Chinese esports organization Wolves Esports, becoming its official partner of its Honor of Kings division. Wolves Esports competes in China’s top Honor of Kings franchise league, King Pro League (KPL), which has been sponsored by Castrol since February 2021. The Castrol brand will be featured on the left shoulder of Wolves Esports team jerseys.
Financial terms of the deal were not disclosed.
Based in Chongqing, and backed by Chinese property holdings Fuson, Wolves Esports Honor of Kings team has a home venue and multiple offline stores in Chongqing. Castrol is owned by British Petroleum (BP), and Wolve Esports also has a UK background. Its parent company Fuson also owns the English Premier League (EPL) soccer team Wolverhampton Wanderers. Besides Castrol and Fuson, Wolves Esports is sponsored by smartphone Realme, health care brand Swisse, shampoo Clear, and live streaming platform Huya. Fuson also has a minority share in the North American esports organization Evil Geniuses (EG), as Wolves Esports logo is featured on EG’s team jerseys (it also might explain why the organization also announced a deal recently with Chevron).