Monday, December 11, 2023
THE ESPORTS ADVOCATE
  • Money
  • People
  • Brands
  • Entertainment
No Result
View All Result
SUBSCRIBE
THE ESPORTS ADVOCATE
No Result
View All Result

Alliance Partners With Chinese Hotel Chain Yuan Ye Qu

Hotel chain to provide a training house and will participate in a number of activations.

Hongyu ChenbyHongyu Chen
March 7, 2023
in Partnerships
Yuan Ye Qu Alliance partnership

Credit: Yuan Ye Qu

Share on TwitterShare on FacebookShare on LinkedInShare on RedditShare on Weibo

Sweden-based esports organization Alliance announced Tuesday that it has partnered with Chinese hotel chain Yuan Ye Qu. Financial terms of the deal were not disclosed.

You might also like

City of El Paso Honors Gold Star Gamers With its Own Special Day

Call of Duty League Broadcasts Exclusive to YouTube for 2023-2024 Season

 Cologne Gaming Network Partners With Razer

Yuan Ye Qu has been named the strategic partner of Alliance, and the company will provide a training house for esports professional teams. In addition, the two companies will organize activities for fans to experience the life of being an esports professional player—the first stop of this activity will be the hotels and homestay in Changsha.

In the China esports market, Alliance has the Naraka Bladepoint division, and competes in Naraka Bladepoint Professional League (NBPL). The new season of NBPL 2023 will start on March 9. Alliance told The Esports Advocate that their partnership with Yuan Ye Qu would not just include its Naraka Bladepoint division, but also its popular Dota 2 division—Alliance won Dota 2’s The International in 2013.

Tags: AllianceChinaDota 2HotelsNaraka BladepointPartnershipsYuan Ye Qu
Hongyu Chen

Hongyu Chen

Hongyu "Eddie" Chen serves as conduit from China to the rest of global esports scene as the only Chinese journalist living in China while writing for Western media outlets. For the last four years Eddie served as the China esports correspondent for The Esports Observer and Sports Business Journal. He is a bilingual graduate of MA Business and Marketing and a certified BEng Electronic and Communication Engineer.

Recommended For You

City of El Paso Honors Gold Star Gamers With its Own Special Day

December 8, 2023
El Paso honors Gold Star Gamers with its own special day

On Tuesday city leaders in El Paso, Texas, honored the charitable efforts of Gold Star Gamers and its partners by proclaiming that Dec. 5 will henceforth be known...

Read more

Call of Duty League Broadcasts Exclusive to YouTube for 2023-2024 Season

December 8, 2023
Call of Duty League 2023-2024 media rights go to YouTube

The Call of Duty League announced this week that YouTube will serve as the official broadcast partner of the 2023-2024 season. During the 2022-2023 season league broadcasts and...

Read more

 Cologne Gaming Network Partners With Razer

December 7, 2023
Razer teams with GCN Esports

German esports organization Cologne Gaming Network (CGN Esports) announced Thursday that it has partnered with the European division of International gaming peripherals company Razer. Financial terms and duration...

Read more

Sentinels Brings ‘Hopium’ to Fans With New Partnership

December 4, 2023
Sentinels partner with energy drink company Advanced for Hopium

Los Angeles-based esports organization Sentinels announced Monday a new partnership with  performance supplements company Advanced to create and deploy a new branded flavor called “Hopium,” along with merchandise...

Read more

Emirates Esports Federation Partners With ITW Global

December 4, 2023
E-Gaming League announced

United Arab Emirates-based Emirates Esports Federation (EEF) and India-based ITW Global announced Monday that they have teamed up to create the Indian leg of a new international franchised...

Read more
  • Terms of Service
  • Privacy Statement
  • Subscribe to our Newsletter
  • Our Mission Statement
  • Contact Us

© 2023 The Esports Advocate. All rights reserved.

No Result
View All Result
  • Home
  • Terms of Service
  • Privacy Statement
  • Subscribe to our Newsletter
  • Our Mission Statement
  • Contact Us

© 2023 The Esports Advocate. All rights reserved.

Go to mobile version