Brands

Activision Blizzard CMO Exiting in April to Join NotCo

Published by

James Fudge

1 year ago

NotCo announced Tuesday that current Activision Blizzard Chief Marketing Officer Fernando Machado will be joining the company in April as its new chief marketing officer.

Prior to joining NotCo, Machado spent two years as CMO of Activision Blizzard, but he was probably hired by the company for his past experience as a marketing executive at major consumer brands in the U.S. including Restaurant Brands International, where he spent seven years; fast food restaurant chain Burger King, where he spent nearly six years, and Unilever where he spent more than 18 years.

NotCo is a plant-based food company that is best known for several products available in the U.S. including NotMilk, NotBurger, and NotChicken. The company claims that its products are available in 10,000 retail stores in the U.S. including Whole Foods Market, Sprouts, Stop & Shop, Kroger, Fresh Market, Imperfect Foods, and at Amazon.

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.