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Talon Esports Renews Partnership With GBeat

Published by
James Fudge

Southeast Asia-based esports organization Talon Esports announced Monday that it has renewed its partnership with gamer-focused energy drink GBeat.

Financial terms of the deal were not disclosed.

Under the terms of this renewal, GBeat will continue to serve as the official energy drink partner of Talon’s Arena of Valor (ROV) team It will also promote the “zero sugar brand” by creating co-branded content and sharing it on the team’s social media channels in Thailand.

Earlier this month Talon announced a new partnership with South Korea-based streaming platform AfreecaTV. Talon’s other partners and sponsors include Paris-Saint Germain F.C., SteelSeries, Secretlab, Twitch, Yesports, Logitech G, Carnival, Nanoleaf, and Chef Cares.

Talon fields teams in multiple esports ecosystems including League of Legends, Valorant, Dota 2, Rainbow Six Siege, TEKKEN 7, and Street Fighter V.

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James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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