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Another Former FlyQuest CEO Joins Cloud9

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James Fudge

Santa Monica, California-based esports organization Cloud9 announced Wednesday that it has appointed Michael Choi as chief product officer. In this new role Choi will be in charge of “product vision, strategy, and roadmap,” according to a release.

Prior to joining Cloud9, Choi served as CEO of FlyQuest—a role he took over from longtime CEO Tricia Sugita, who left the company in June of last year to join Cloud9 as its new chief marketing officer. In December, FlyQuest announced that Brian Anderson had left his role as CEO at beastcoast to replace Choi in the top executive role.

Choi spent more than three years at FlyQuest in multiple roles including CEO, COO, director of operations, and senior project manager. He joined FlyQuest from Gamer Sensei where he spent three years as a partnered coach.

 

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James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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