Tyson "TenZ" Ngo, one of esports' most prominent figures, has officially joined Red Bull as a global athlete through a partnership brokered by Prodigy Agency, a talent representation firm in gaming and esports. Widely considered "the face of Valorant," TenZ boasts an extensive following exceeding 14 million across social platforms. Known for exceptional skill, creativity, and competitive accomplishments, TenZ's new collaboration with Red Bull solidifies his position among an elite group of global athletes. Red Bull’s strategy with esports ambassadors...

Riot Games has secured a strategic partnership with T/SQUARED, the commercial marketing agency established in 2023 by TEAM Group, to enhance sponsorship sales and business development for Riot’s key esports properties in Europe, the Middle East, and Africa (EMEA). The partnership centers around the League of Legends EMEA Championship (LEC) and the VALORANT Champions Tour (VCT) EMEA. Under the agreement, T/SQUARED will act as the primary commercial partner responsible for securing and managing sponsorship agreements for both the LEC and...

The International Esports Federation (IESF) announced today that it has resolved the controversy surrounding prize pool deductions from its 2024 World Esports Championship (WEC) held in Riyadh. The federation confirmed it will distribute the full prize amounts initially promised to participating federations after previously withholding 15% due to financial reconciliation discrepancies. This decision follows significant criticism from several national federations, particularly Portugal, which publicly accused IESF of mismanagement and unfair treatment. As previously reported by The Esports Advocate’s James Fudge,...

Electronic Arts (EA) released its fourth-quarter and fiscal-year 2025 earnings report on Tuesday, offering a comprehensive view of the company’s expansive gaming portfolio. While EA’s reach spans far beyond esports, The Esports Advocate focuses on the key titles and performance metrics most relevant to the esports sector, providing insights into how these franchises are shaping EA's financial trajectory and its place within the competitive gaming landscape. A Strong Finish from EA Sports FC and Madden EA’s American football franchise, encompassing...

Esports betting and sportsbook operator Rivalry has recently laid off around 10 employees, sources told The Esports Advocate, as the publicly traded company (TSXV: RVLY, OTCQX: RVLCF, FSE: 9VK) enters a phase of strategic realignment. Coupled with the company’s decision to secure a new line of credit and launch a formal strategic review, these moves appear to reflect deeper challenges in Rivalry’s operating environment and financial performance. Financial Pressures Signal Need for Restructuring Rivalry’s most recent financial results revealed several...

Publicly traded esports and gaming company GameSquare (NASDAQ:GAME) announced Monday that it has divested its remaining 25.5% stake in FaZe Media, an independent subsidiary managed by FaZe Clan Founder and current FaZe Media CEO Richard “FaZe Banks” Bengston. Details of the divestiture—part of GameSquare’s broader strategy to streamline operations and strengthen its balance sheet—will be published when the company reports its Q4 2024 financial results on April 16, 2025. Effective April 1, FaZe Media will no longer be consolidated in...

 Huya Inc. (NYSE: HUYA), a Chinese game live streaming platform, today reported its unaudited fourth quarter and fiscal year 2024 financial results, highlighting key strategic shifts amid challenging market conditions. In the fourth quarter of 2024, Huya posted total net revenues of ¥1,495.8 million RMB ($207.0 million USD), a slight decline from ¥1,529.8 million ($211.7 million) during the same period in 2023. However, the company’s game-related services, advertising, and other revenues surged to ¥371.6 million ($51.4 million) compared with ¥186.3...

Guild Esports and Gaming has completed the acquisition of Encore, a Los Angeles–based fan engagement and analytics platform. This strategic investment expands Guild’s toolkit by integrating Encore’s data-gathering capabilities, including its flagship Fan ID protocol, into its suite of products and services. The move will enable Guild to offer partners and end users enhanced methods for capturing zero- and first-party data to drive secure, reward-based fan engagement. In a separate but equally significant development, Guild has entered into a partnership...

Motorsport Games Inc. (NASDAQ: MSGM) has recently finalized key legal actions that address longstanding contractual obligations and securities-related disputes. Settlement Agreement for Studio397 Obligations On February 20, 2025, MSGM entered into a settlement agreement with Technology in Business B.V. and Luminis International B.V. The agreement addresses disputes arising from a share purchase agreement dated April 1, 2021, concerning Studio397 B.V.—the entity responsible for the development of motorsports simulations rFactor2 and Le Mans Ultimate. Under this settlement, MSGM is obligated to...

Asian gaming lifestyle platform Talon Esports (TALON) and French football powerhouse Paris Saint-Germain (PSG) have announced the conclusion of their long-standing League of Legends partnership. The move comes as both organizations realign their strategic priorities. Originally formed in June 2020 under the moniker PSG Talon, the collaboration combined PSG’s international brand recognition with TALON’s competitive pedigree across Asia’s esports scene. Over four years, the alliance yielded impressive competitive results—including four World Championship qualifications and seven championship trophies in the Pacific...