UNiDAYS LVL UP Becomes Headline Sponsor of British University Esports Championship

Published by

Tobias Seck

5 hours ago

UNiDAYS LVL UP Becomes Headline Sponsor of British University Esports Championship

National Student Esports (NSE), the official body for university esports in the United Kingdom, announced today an expanded partnership with UNiDAYS, a global deals platform for students. Under the new agreement, UNiDAYS LVL UP—a sub-brand focused on gaming—will become the headline sponsor of NSE and the British University Esports Championship (BUEC).

Elevating University Esports

The British University Esports Championship has solidified its position as the cornerstone of university esports in the UK. In the 2023/24 academic year, the championship saw record participation, with 113 universities competing in approximately 15,000 matches. Over 2,200 teams battled to be crowned champions in what has become the largest grassroots gaming community in the country.

“We are incredibly excited to see UNiDAYS step up as the headline partner for NSE,” said Alex Coulson, Managing Director at NSE. “This partnership marks a new chapter in our journey to elevate the esports experience for students across the country. UNiDAYS’ dedication to supporting student communities aligns perfectly with NSE values.”

UNiDAYS LVL UP: Connecting Student Gamers

UNiDAYS is renowned for connecting students with brands through exclusive discounts and opportunities. With the launch of its sub-brand LVL UP, UNiDAYS aims to create a connected world for student gamers. The platform will facilitate connections with favorite publishers, brands, and gaming organizations.

“By launching our new LVL UP brand and enhancing our relationship with NSE, we will further support the esports and gaming experience for university students,” said Juandre Bekker, Industry Leader (Tech) at UNiDAYS. “We look forward to working together to create unforgettable experiences and opportunities for university students across the UK.”

Continuing Collaborations

Former headline partner Intel will continue its collaboration with NSE, entering the sixth year of their partnership. NSE also works with major publishers such as Nintendo, Riot Games, Ubisoft, and HoYoverse, and partners with leading brands like Monster Energy, Scan Computers, Pringles, SteelSeries, and iiyama.

Tobias Seck

Tobias Seck is a journalist and business analyst who spent more than seven years at The Esports Observer (TEO) as a business analyst. He was one of the first employees of the publication, having joined in 2015. In October 2018 he shifted to the role of business analyst and journalist, writing analysis and helping fellow TEO writers understand the world of finance as a supplemental editor when needed. He continued in that role when TEO was rolled into Sports Business Journal (SBJ), where he worked until February 2023.