Brands

NASCAR, Blacklyte Partner With BLAST for Epic Games Esports Championships

Published by

James Fudge

2 weeks ago

BLAST secures NASCAR and Blacklyte as sponsors for Epic Games esports championships

International tournament organizer BLAST announced Thursday that it has partnered with NASCAR to sponsor its upcoming Fortnite and Rocket League esports championships— the FNCS Global Championship and Rocket League World Championship 2024.

Financial terms of the deal were not disclosed.

Between the two championship events, BLAST has put up a total prize pool of round $3M USD. Both events will take place at the Dickies Arena in Fort Worth, Texas, later this month. The FNCS Global Championship will be hosted at the Dickies Arena from Sept. 7-8, while the Rocket League World Championship 2024 will run from Sept. 10-15.

Under terms of this deal, a NASCAR show car will be on display inside Dickies Arena. In addition, special broadcast content will showcase popular Fortnite and Rocket League players taking on NASCAR-inspired challenges. NASCAR branding will also be on display at the venue, during broadcast, and across social media.

Separately, BLAST announced Thursday that it has expanded its partnership with gaming chair company Blacklyte to include both the FNCS Global Championship and Rocket League World Championship.

Financial terms of this deal were not disclosed.

Blacklyte is currently the global chair partner of the BLAST Premier (its Counter-Strike 2 competition series) and BLAST Rainbow Six ecosystems.

Under the terms of the deal, Blacklyte has been named the official gaming chair provider of both competitions. Blacklyte’s products will be used by streamers and players, and its branding will be integrated into the broadcast and included on physical branding. Blacklyte will also have a demo booth at Dickies Arena during the competitions and engage in on-site activations and giveaways.

Tickets are still available for both events here ( Fortnite Championship Series (FNCS) Global Championship 2024 and Rocket League World Championship 2024).

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.