Brands

Complexity and GLYTCH Energy Reveal Partnership

Published by

James Fudge

1 week ago

Complexity and GLYTCH Energy team up for sponsorship and new energy drink flavor

Texas-based esports organization Complexity announced that it has partnered with “health-focused” energy drink brand GLYTCH Energy.

Financial terms of this new partnership were not disclosed.

Under the terms of this new deal, Complexity and GLYTCH Energy have co-developed and released a new energy drink powder called “Complexity Clutch, described as a “sour citrus punch flavored beverage.”

In addition to the co-branded flavor, Complexity Clutch and the GLYTCH brands will be highlighted on Complexity Counter-Strike 2, Apex Legends, Rocket League, Halo Infinite, and Madden 25 team jerseys. Complexity Clutch will also be promoted on live streams by Complexity creators and during Complexity events—it was promoted for the first time during the recent Complexity Kickoff featuring Madden NFL 25 on Sept. 6.

GLYTCH joins other Complexity sponsors and partners including Lenovo Legion, SONIC, Players’ Lounge, and Prize Picks. Complexity, which was sold back to its original founder Jason Lake earlier this year by former owner GameSquare, currently competes in Counter-Strike 2, Apex Legends, Rocket League, Halo Infinite, and Madden 25.

The GLYTCH/Complexity flavor is already available via the GLYTCH online store (currently with a 25% discount with the code “COMPLEXITY”), with additional distribution planned through Walmart’s online store and select U.S. retail locations in the coming months. Orders will begin shipping Monday (Sept. 9) from the GLYTCH online store.

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.