ASUS Republic of Gamers Signs Deal With Qiddiya City

Qiddiya signs deal with ASUS Republic of Gamers

Saudi Arabian government-backed city project Qiddiya and PC hardware manufacturer ASUS have inked a partnership, with a focus on the Republic of Gamers (ROG) brand of PC gaming hardware and peripherals. 

While the announcement (which took place at the recent New Global Sport Conference in Riyadh over the weekend) mentioned “short and long-term collaborative opportunities between Qiddiya and ASUS,” the first steps in this new collaboration will involve both companies working together on creating a range of events and joint marketing activities. ASUS will also launch a regional headquarters in the Kingdom of Saudi Arabia at a date to be determined.

Financial terms of the deal were not disclosed.

ROG and Qiddiya will also collaborate to co-design a “state-of-the-art” ROG flagship store in the Gaming and Esports District of Qiddiya, which is still under construction. ASUS will also explore ways to equip the city with “advanced technology infrastructure” through its product lines including ROG gaming laptops, gaming monitors, gaming gear, and other flagship ROG products.

Abdullah Aldawood, Managing Director of Qiddiya, said: “It’s an honor to partner with ASUS, a technology industry leader, to help bring our vision for Qiddiya City to life. The Gaming and Esports District will be a truly unique and industry-leading offering for fans and professional gamers, and having ASUS as a long-term partner reinforces our ambitions.”

ASUS’ Republic of Gamers is deeply tied into the esports and streaming ecosystem, serving as an endemic sponsor for multiple professional esports teams and companies such as Jing Dong Gaming, EPIC.LAN, ESL FACEIT Group, and more, as well as influencers such as Alan Walker, Son Heung-Min, Loserfruit, Kyle “Bugha” Giersdorf, Aimsey, Surfnboy, and many others.