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G2 Esports Renews Partnership With Shikenso Analytics

Published by

James Fudge

3 weeks ago

G2 Esports continues its partnership with Shikenso Analytics

German analytics firm Shikenso Analytics and Berlin-based esports organization G2 Esports announced Thursday that they have extended their partnership until 2025.

Financial terms of this extended deal were not disclosed.

Under the terms of this extended partnership, Shikenso will continue to help G2 Esports evaluate the effectiveness and exposure of its partnerships using its “AI-driven technology” during broadcasts and on social media platforms.

G2 Esports currently has partnerships with Mastercard, RedBull, Lenovo, Logitech, and Ralph Lauren, among others. The company fields teams in Call of Duty League (through Minnesota RØKKR), Rocket League and a Rocket League Women’s team (G2 Luna), Dota 2, Rainbow Six Siege, League of Legends EMEA Championship (LEC), Counter-Strike 2, Valorant and Valorant Game Changers (G2 Gozen), a LoL Esports women’s team (G2 HEL), and a Sim Racing team.

G2 Esports is part of a growing list of Shikenso Analytics partners including Complexity, Team BDS, PGL, Team Liquid, Bright Up Agency, GIANTX, Esports Insider, SK Gaming, Yalla Esports, Gentle Mates, M80, Fnatic, INSIGHT, Ninjas in Pyjamas (NIP Group), KRÜ Esports, FURIA, Turtle Beach, Pinnacle, GAIMIN Gladiators, Berlin-based BIG, and Portugal-based Saw.gg.

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.