Ghost Gaming Partners With Beverage Brand Sly

Ghost Gaming in new pact with Sly for healthy hydration

Arizona-based beverage brand Sly announced Wednesday a new partnership with Atlanta-based esports organization Ghost Gaming.

Financial terms and duration of the deal were not disclosed.

Under the terms of this new deal, Sly is named the “official Circadian beverage of Ghost Gaming,” with the Sly brand being promoted across Ghost Gaming’s social media and live streaming platforms, and its branding appearing on players’ jerseys. Ghost Gaming and Sly will also work on a number of activations together including Sly tastings during Ghost Gaming live events, Sly support during Ghost Gaming community events, and discount codes for fans.

Sly describes its “Circadian beverage” as a “drink line of natural energizers and relaxers that contain researched and proven ingredients approved by the National Institutes of Health, which assist in aligning our natural sleep-wake cycle or circadian rhythm.”

The Sly Circadian Beverage line includes Boost (invigorating), Chill (relaxing), and Dream (restorative sleep), alongside a number of different flavor options. If you are confused about the word “Circadian,” it is typically associated with the term “Circadian rhythms,” which are generally defined as physical and mental changes a living organism experiences over a 24-hour cycle, according to the National Institute of General Medical Sciences (part of the National Institute of Health).

Ghost Gaming is a community-focused organization based in Atlanta that competes in Fortnite, Rocket League, Call of Duty, and Valorant.