S8UL to Promote Bullet Echo India

Indian esports organization S8UL will help promote the launch of Bullet Echo India.

Indian esports organization S8UL announced Tuesday a new partnership with South Korean publisher Krafton to aid in the official launch of its new mobile game, Bullet Echo India.

Financial terms of the deal were not disclosed.

Under the terms of this new partnership, S8UL content creators will build YouTube content for their audiences following the official launch of the game in India.

Bullet Echo India is described as a multiplayer PvP tactical top-down shooter game where players squad up and engage in battles similar to other popular battle royale titles. The game was developed in collaboration with ZeptoLab for the Indian market and had a “soft launch” on April 4.

“We are delighted to partner with KRAFTON for the launch of Bullet Echo India, as this gives us another chance to bring new & enriching gaming experience to the community,” said Lokesh “8Bit Goldy” Jain, co-founder of S8UL, in a release. “With KRAFTON’s expertise and our deep understanding of the Indian gaming community, we are confident that Bullet Echo India will excite players across the country. I also look forward to it opening new avenues for esports athletes trying to make a mark in the competitive landscape.”

S8UL creators including Mortal, Scout, Regaltos, Snax, JokerKiHaveli, PayalGaming, KaashPlays, and others, will take part in this promotional campaign. This is not the first time that S8UL and Krafton have collaborated; they also collaborated on the launch of Road to Valor: Empires in India last year.