Enthusiast Gaming Partners With Playwire

Enthusiast Gaming partners with Playwire.

Financial terms of the deal were not disclosed.

Under the terms of the deal, Enthusiast Gaming will use Playwire’s RAMP (“Revenue Amplification Management Platform”) to enhance its network of gaming websites, channels, and apps, according to a release.

“Forging this partnership with Playwire provides Enthusiast Gaming with a world class adtech platform so that we can focus on our core — building communities, and creating and curating content and experiences that engage gamers and esports fans,” said Board Chair and Interim CEO Adrian Montgomery. “The strategic initiative to outsource our adtech is a key element of our simplified and streamlined strategy. As a result of this partnership, along with other efficiency initiatives, we are well-positioned to deliver meaningful improvement in financial performance while continuing to serve our audience and brands.”

Enthusiast’s network includes esports subsidiary Luminosity’s series of Let’s Make Moves events, its NFL Tuesday Night Gaming content in partnership with NFL, Icy Veins, Gameknot, Pocket Gamer, The Sims Resource, EV.IO, Addicting Games, Fantasy Football Scouts, and many more. The company claims to operate more than 50 websites, more than 700 YouTube channels, and more than 11 TikTok channels.

Playwire works with digital publishing enterprises to grow ad revenue and operate more efficiently. The company claims a portfolio of thousands of publisher partners, serving 70B impressions and more than 3B page views each month. The company works with its partners through ad monetization operations “in over a dozen countries.”