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Akshon Media Partners With Evil Geniuses

Published by

James Fudge

3 months ago

Evil Geniuses, Esports Media, Content Creation, Esports Partnerships, Valorant, Valorant Champions Tour Americas, VCT Americas, Esports Business News, Esports Business News & Analysis

Vancouver-based content company Akshon Media announced this week that it has signed a deal with LA-based esports organization Evil Geniuses to serve as its official media partner for 2024.

Financial terms of the deal were not disclosed.

Under the terms of this new partnership, Akshon will produce a range of content related to EG’s professional Valorant Champion Tour Americas esports team, and content related to the organization’s 25th anniversary, in the form of “hype videos, trailers, team photography, social media content, and much more,” according to a release.

Founded in 2016, Akshon produces video content for a number of clients and brands including Red Bull, Vancouver-based interior design firm Ark & Mason, Overwolf, and British Columbia-based real estate development firm La Riviere. In the past it has worked with Toronto Defiant, BuzzFeed, T1 Entertainment & Sports, and TGS Esports, among others. It also operates an esports and gaming channel on YouTube called Akshon Esports, which currently has more than 330K subscribers and 146M views.

In May 2023, it was named the official content production partner for the 2023 season of Activision Blizzard’s franchised esports leagues, the Overwatch League (OWL) and Call of Duty League.

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.