Streams Charts Launches MIRAI

Streams Charts opens new division called MIRAI

Live-streaming viewership analytics platform Streams Charts announced Wednesday the launch of a global influencer marketing and advertising division called MIRAI.

MIRAI plans to offer prospective clients a suite of services (many driven by the use of AI) including end-to-end campaign management, brand consulting, development and execution of creator partner programs, consulting in live streaming, market insights & analysis for brands and products, talent recruitment, and more.

Streams Charts Product Manager Nazar Babenko said the following on this new division:

This expansion signifies a pivotal step forward in our journey, demonstrating our commitment to shaping the future of digital content creation connected with brand promotion. Over the years, our expertise has driven impactful collaborations with major international brands, including HyperX, Monster Energy, and many others.

Having worked closely with brands and streamers for over three years now, we noticed that marketing stakeholders don’t always take the suitable approach to influencer marketing analysis. The key way to improve campaign effectiveness remains underutilized.

We’ve created a performance-focused influencer marketing agency to cover the full cycle of bringing brands to streamer communities. I am confident that our expertise will improve the ecosystem by enabling sustainable data-driven deals that benefit both brands and streamers.

Streams Charts, which is headquartered in Kiev Oblast (a north-central province surrounding the capital city of Kiev, in Ukraine), is best known for its streaming analytics platform Esports Charts, which provides viewership data on streamers, games, and esports events from popular streaming platforms such as Twitch, YouTube, Kick, Rumble, and more. In August of 2023, it began including data from China through a new service called “DoHuya,” which analyzes data from Chinese streaming sites DouYu and Huya.

While the exact amount of funding Streams Charts received in its initial seed funding round (which occurred in December of 2019) was not publicly disclosed, investors included Shanghai, China-based accelerator Chinaccelerator, New Jersey based venture capital firm SOSV, Shanghai, China-based Orbit Startups.

More details about MIRAI can be found at m1rai.com.