Astralis Gets Amped Up With Red Bull Partnership

Red Bull and Astralis partner. Credit: Astralis

Marketing firm Red Bull and Denmark-based esports organization Astralis announced Thursday that they have entered into a new and extensive partnership.

Financial terms of this new deal were not disclosed, but Astralis said in a release that it is a multi-year deal.

Under the terms of this multiyear partnership, the Red Bull brand will be visible across all of the organization’s Counter-Strike 2 teams, on all of its digital channels, and in its gaming center Astralis Nexus, which will undergo a comprehensive upgrade, according to a release.

Initially, Red Bull will appear on all Astralis player jerseys, beginning with the upcoming Counter-Strike Major, which will be held in Copenhagen’s Royal Arena in February and March. The brand will also appear across all of Astralis’ digital channels, but the long-term plan is to roll out various marketing initiatives and activations during the next several months.

Red Bull joins other Astralis sponsors and partners including Elgiganten, hummel, OMEN by HP, Logitech G, Secretlab, FACEIT, Bybit, Byou Sports, :Dribe, and Stimorol Nordic.