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Oxygen Esports Expands and Extends Partnership With GamerTech

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James Fudge

6 months ago

Oxygen Esports expands and extends partnership with GamerTech

Boston Breach and Boston Uprising parent company Oxygen Esports announced Tuesday that it has renewed and expanded its partnership with gaming-focused performance wearables company GamerTech.

Financial terms of the deal were not disclosed.

As part of the deal, GamerTech will—for a fourth year—as Oxygen Esports’ official performance apparel partner. In addition the companies will work together to create “performance and wellness wearables to gamers globally,” according to a release. This will include promotion of GamerTech’s flagship product, the Magma Glove, which is tentatively scheduled for launch sometime in early 2024.

That promotion includes logo placement on Oxygen team jerseys, marketing campaigns, logo integration on “in-game cosmetics,” and promotion during the Oxygen Esports-hosted Call of Duty Major I in early 2024.

The Magma Glove, which is described as a performance wearable that uses “intelligent thermotherapy to decrease warm-up time and reduce wear during extended gaming sessions,” will be released as a co-branded product.

GamerTech joins other Oxygen Esports sponsors and partners including Glytch, GEL Blaster, Dunkin’ Donuts, and ES Gaming.

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.