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FaZe Clan and SteelSeries Team Up for New Line of Co-Branded Peripherals

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James Fudge

FaZe Holdings (FaZe Clan) and gaming and esports-focused peripherals company SteelSeries announced Monday the launch of a new line of “FaZe Clan x SteelSeries” co-branded gaming products, sold exclusively at electronics retailer Best Buy in North America and BestBuy.com. 

Financial terms of this deal were not disclosed.

Faze Clan also announced that its line-up of influencers and content creators including FaZe Nate Hill, FaZe Proze, and FaZe Scope will be showcasing this line on FaZe Clan social media channels.

The limited-edition collection features the classic FaZe black and red color scheme, logo, and camouflage. The  FaZe Clan x SteelSeries includes SteelSeries’ Arctis Nova 7 headset, Apex 9 Mini keyboard, Aerox 3 Wireless mouse, and QcK XXL mouse pad.

This new collaboration is an expansion of the FaZe Clan x SteelSeries partnership first announced in 2018, followed by the debut of the co-branded QcK mousepad. Also serving as a sponsor, SteelSeries is currently featured on the official FaZe esports jersey of its Halo Infinite  Counter-Strike 2 teams.

The partnership comes on the heels of the announcement that Complexity Gaming owner GameSquare plans to acquire FaZe in an all-stock deal valued at around $16M USD. The deal still has to pass regulatory approval as well as approval from each company’s shareholders. The deal will likely close by the end of 2023 or in the first quarter of 2024.

 

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James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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