Brands

Team Vitality Partners With TradeIt

Published by

James Fudge

7 months ago

Paris-based esports organization Team Vitality announced Monday that it has inked an agreement with skin trading site TradeIt.gg, naming it the official trading and skin marketplace partner for its Counter-Strike 2 team.

Financial terms of the deal were not disclosed.

Under the terms of this new partnership, Team Vitality will work alongside TradeIt during the 2024 season on a number “player and fan-focused activations,” according to a release. Team Vitality says that this partnership will put a heavy focus on players, with Tradeit working closely with ZywOo, apEX, flameZ, and Spinx to create a variety of activations throughout the years.

A new jersey featuring TradeIt branding debuts today as the team goes up against BetBoom at IEM Sydney. The Tradeit branding will be featured on the team’s jersey below the player’s names.

The partnership was facilitated in part by esports players and marketing company Prodigy Agency.

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.