Brands

One Up Named Official On Demand Esports Platform of NBA 2K

Published by

James Fudge

9 months ago

One Up Partners with 2K for NBA 2K League

One Up announced Tuesday a multi-year partnership with video game publisher Take-Two Interactive’s 2K Gamesto serve as the official on-demand esports platform for the NBA 2K franchise.

Financial terms of this new partnership were not disclosed.

The first step in this partnership begin in the fall following the release of NBA 2K24 on consoles and PC Sept. 8. Following the launch One Up will facilitate a series of “free-to-enter” online tournaments hosted by NBA stars. Further details about these tournaments will be announced closer to the launch of the new game.

Founded in 2019, One Up owns and operates two platforms: GameChangers OS—an esports Software as a Service (SaS) that enables users to “create, market, and monetize their own esports tournament” quickly, and Play One Up—an on-demand esports marketplace to connect players and help them “monetize their skills in one-on-one matchups or tournament gameplay across popular games such as Call of Duty, Fortnite, Madden NFL, NBA 2K, FIFA, and NHL. One Up claims to have more than 750K registered users and has “facilitated” more than $20M USD in payouts to its users.

This new partnership does not appear to be a replacement for the NBA 2K League, but rather as a way to support grassroots competitions that revolve around the popular NBA 2K franchise.

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.