FURIA Partners with New Era

Published by

James Fudge

9 months ago

FURIA partners with Buffalo-based hat company New Era

Brazilian esports organization FURIA announced this week a new partnership with headwear apparel brand New Era that will see the two companies collaborate on a new line of branded caps and buckets.

Financial terms of the deal were not disclosed.

That new line will include caps and buckets (headwear) and a future line of other apparel offerings co-branded by FURIA and New Era. The new headwear is available now via FURIA’s website as well as New Era’s ecommerce site in mid-September, according to a release.

Buffalo, New York-based New Era Cap Company has been designing headwear since its founding in the 1920s. The company holds hundreds of licenses in its portfolio and has served as the exclusive baseball cap supplier for Major League Baseball (MLB) since the 1930s.

FURIA is a São Paulo, Brazil-based esports organization that currently fields teams in Counter-Strike: Global Offensive, Rocket League, Valorant, Apex Legends, and League of Legends in the Circuit Brazilian League of Legends (CBLOL). It also sponsors professional chess and poker players, as well as content creators.

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.