Brands

Dignitas Partners With noblechairs

Published by

James Fudge

9 months ago

Dignitas, the esports division of New Meta Entertainment, and gaming chair manufacturer noblechairs announced a new partnership on Tuesday.

Financial terms and duration of the deal were not disclosed.

Under the terms of the deal noblechairs has been named the “official gaming chair of Dignitas,” and will provide its professional players in Fortnite, League of Legends, and Rocket League—as well as content creators—with gaming chairs. In addition, Dignitas and noblechairs will collaborate to create an official co-branded gaming chair sometime later this year.

The gaming chair manufacturer joins Dignitas’ other sponsors and partners including global quantitative trading firm SIG Susquehanna, mobile and telecom company Verizon, and candy brand Mike and Ike.

As noted earlier, Dignitas currently competes in competitive Fortnite, League of Legends Championship Series (LCS), and Rocket League.

Generally speaking, noblechairs sells a line-up of gaming chairs (including limited-edition runs) that range from $500 – $800 USD, and often collaborates with esports teams, individual players, and high-profile gaming personalities/content creators.

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.