On July 14, Abner Chen, the assistant general manager of K1 Cooperation Department of Tencent and Publishing Producer of CrossFire, unveiled the 2023 esports plans for CrossFire at the Tencent Esports Global Summit.
There are three key developments that Chen unveiled during his presentation on the main stage of the event Tencent Global Esports Summit:
The CFPL is China’s top CrossFire franchise league and currently has six sponsors including automobile brand Buick, Chinese dairy brand Bright Dairy, Sony, Alienware, gaming chair AutoFull, and Chinese shoe brand Warrior.
Chen also noted during his presentation that the sponsorship between CFPL and Buick is for three years, and CFPL has seen over 10,000 users purchase Buick automobiles.
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