Sentinels Launch Equity Crowdfunding Campaign Through StartEngine

Credit: Sentinels

North American esports organization Sentinels announced Wednesday the launch of a crowdfunding investment campaign on equity crowdfunding platform StartEngine.

Those interested in backing the company can “reserve” shares  at a minimum of $300 USD, with reward tiers at $500 getting an “entry-level reward” alongside non-voting common stock in the company. The larger rewards for investing include “bonus shares, equity, direct access to the management of the company, a chance to meet Sentinels players in-person with a paid trip to Los Angeles, alongside many other exclusive rewards,” according to a release.

The announcement further asserts that the Los Angeles-based esports organization is valued at $30.9M USD and is looking to sell around 4% of its equity. The minimum investment buy-in is $300.

It should be noted that the company is currently letting interested parties reserve via StartEngine, but there is no specific goal or an end date listed. This is likely designed to let the company gauge interest or hit a certain threshold before deciding whether or not to execute.

“Our passionate fans have been a key to Sentinels growth and we are looking forward to inviting the fans to be a bigger part of our journey,” noted Sentinels Founder and CEO Rob Moore in a release.

Sentinels currently fields competitive rosters in franchised and non-franchised leagues including Valorant, Apex Legends, and Halo. It is also the home of several content creators such as for CS:GO pro Tarik Celik, Brandon “Aceu” Winn, Jared “Zombs” Gitlin, and Daphne “39Daph” Wai.

Editor’s note: We added some clarity to the story noting that Sentinels is currently letting potential investors “reserve” offers.