Brands

Mastercard Extends Riot Games Relationship to Valorant Champions Tour

Published by

James Fudge

11 months ago

Mastercard to sponsor Valorant Champions Tour

At the Cannes Lions International Festival of Creativity on Tuesday, Mastercard CMO & CCO Raja Rajamannar announced that his company will extend its partnership with Riot Games to include Valorant Champions Tour (VCT). Mastercard has been working closely with Riot since 2018 globally when it became the first major non-endemic partner and sponsor of League of Legends esports.

“Today, we are excited to announce that Mastercard is extending our support of esports and building on the success of our League of Legends esports sponsorship with the addition of Valorant Champions Tour (VCT) – the fastest growing esport in the world,” Rajamannar wrote in a blog post announcing the deal.

This expanded relationship will make its debut at Valorant Champions 2023 in Los Angeles in August, with Mastercard having a major presence during the culmination of the 2023 competitive season with branding, during broadcasts, and with activations similar to what it already does with Riot for League of Legends esports.

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.