International esports organization Team Liquid and Alienware announced the official opening of a massive new esports facility in downtown São Paulo, Brazil, on Tuesday.
The “Alienware Training Facility” as it is being called by Team Liquid, has 3,092 square meters (or 33,281 square feet) of floor space spread across a 13-story building, which includes just about everything an esports organization would need to operate including dormitories for Team Liquid players (and staff living quarters), production studios, sound-proof streaming stations (pods), areas dedicated to mental and physical fitness, two kitchens, a dining area capable of seating 35 people, fan zones for activations, a rooftop lounge area, and Team Liquid’s first physical store on the ground floor.
Team Liquid has opened other operations in Los Angeles, California, and Utrecht, Netherlands, but the new São Paulo facility is twice the size of those locations and is capable of hosting more than 80 employees and athletes, who will use the new location to work, train, and—in some cases–live full time.
During a virtual tour last week for the media, a Team Liquid spokesperson told The Esports Advocate that the facility costs “multi-millions of dollars,” but would not give a specific figure on the total price tag of repurposing the building. Design of the new facility began in January of 2022, and construction started in October of that year, with everything being built out in six months, according to a spokesperson. The architectural design of the building was executed by the office of Athié Wohnrath – Architecture and Construction, according to a release.
Four of the floors are dedicated to housing and mental and physical fitness; this includes 19 bedroom suites (each suite can house two people) for Team Liquid’s local athletes and visiting teams. Dedicated spaces for physical and mental health, including a gym, a pilates studio, and a performance laboratory, are also housed on those floors.
Another four floors are dedicated to offices, 10 conference rooms, studios for photo and video production, editing stations, decompression spaces, and living areas for administrative and marketing employees.
A training facility for players featuring Alienware Aurora R15 desktop PCs occupies another floor. As the name implies, Alienware is a big part of the facility. Equipment from Dell Technologies’ gaming brand Alienware is found throughout in the training rooms, streaming pods, and even in individual dorm rooms (two stations per room, one for each occupant).
The facility also offers a floor completely dedicated to player training, with rooms equipped with the latest Alienware technology. These “scrim rooms” also feature two attached review rooms where coaches and analysts will analyze performance. In addition, soundproofed streaming booths featuring three cameras and microphones, are available to athletes for live production and content streaming over the internet.
All in all, the new facility shows Team Liquid’s financial commitment to its players, staff, and fans in the region, and during the virtual tour last week there were a lot of conversations about hosting a lot of activations and events aimed at Brazilian fans in the city and throughout the country.
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