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Longtime Nerd Street Gamers CFO & COO Tom McCracken Joins Urban Outfitters

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James Fudge

1 year ago

Former Nerd Street Gamers Tom McCracken Joins Urban Outfitters

The Esports Advocate has learned that longtime Nerd Street Gamers Chief Operating Officer & Chief Financial Officer Tom McCracken left the company in March to join Philadelphia-based multinational lifestyle clothing retailer Urban Outfitters.

McCracken joined the Philadelphia-based tournament organizer and esports venue company in November of 2019 as CFO and was quickly elevated to take on an additional role as COO in September of 2020. He spent more than three years at Nerd Street before his exit last month, and from what we have been told the split was amicable.

He joins Urban outfitters as its new senior finance director.

Prior to joining Nerd Street, McCracken spent more than 12 years at Moorestown, New Jersey-based online maternity & nursing apparel retailer Destination Maternity Corp. (the parent company of Motherhood Maternity and A Pea in the Pod) as senior VP of finance.

Editor’s note: An earlier iteration of this story had the wrong photo. We have removed that image and apologize for the error.

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.