FURIA Renews Partnership With PokerStars

Published by

James Fudge

1 year ago

FURIA Renews Partnership With PokerStars

Brazilian esports organization FURIA announced Thursday that it has renewed its partnership with online poker site PokerStars in a new multi-year deal.

Financial terms of this new deal were not disclosed.

The new deal will include logo placement on jerseys, branding within social media content, and more frequent gaming opportunities for fans through PokerStars tournaments and other activations that utilize FURIA talent.

FURIA is intimately tied to the professional poker scene, as the company was co-founded by professional poker player André Akkari, alongside Jaime “raizen” Pádua and Cristian Guedes.

The Brazilian esports organization initially signed its deal with PokerStars in November of 2021.

FURIA currently fields teams in Apex Legends, League of Legends, Counter-Strike: Global Offensive, Rocket League, and Valorant. It also supports professional chess and poker players.

PokerStars is owned by publicly-traded company Flutter Entertainment plc. (LSE: FLTR; EURONEXT: FLTR).

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.