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A Fresh Round of Layoffs Hit 100 Thieves

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James Fudge

Layoffs hit Los Angeles-based esports organization 100 Thieves on Tuesday, though the exact number of employees (one report claims 30 employees have been let go) affected remains unknown as of this writing. We do know (thanks to Sports Business Journal esports journalist Hunter Cooke) that 100 Thieves Chief Revenue Officer Matty Lee is one of the people who are no longer with the company.

Multiple former 100 Thieves employees took to Twitter Tuesday (here, here, here, and here—are just a few examples) to reveal that they had been laid off and were looking for new jobs.

Lee posted a lengthy thank-you message on LinkedIn Tuesday to express his gratitude to his co-workers and company leaders such as founder & CEO Matthew “Nadeshot” Haag and President & COO John Robinson. The following quote best sums up Lee’s feelings about his time at 100 Thieves:

“My cup overflows today and I can’t say enough great things about the last 4.5 years, the lifelong friendships, and all that other mushy stuff. For now, I’m going to seek out some powder up in the mountains and unplug for a bit. When I get back, I’m going to start looking at opportunities in NYC, LA, and possibly beyond.”

Lee spent more than four-and-a-half years at 100 Thieves, joining the company in November of 2018 to take on the role of VP, head of partnerships–a role he stayed in for two years. In November 2020, he was elevated to CRO where he spent two-and-half years. Prior to joining 100 Thieves he held executive roles at Barstool Sports, Chive Media Group, Uproxx Media, and many other companies.

The last known round of layoffs (privately-owned companies are not legally obligated to publicly disclose workforce reductions) at 100 Thieves took place in July of 2022 when the company laid more than a dozen employees across its social media and content creation teams off.

The Esports Advocate has reached out to 100 Thieves, some affected employees, and several executives at the company for comments and confirmation—we will update this story if more information becomes available.


Editor’s note: This story was updated with a information from a report claiming 30 employees have been let go.

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James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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