KOKA Noodles announced Tuesday that s has signed a new strategic partnership with Grow uP Esports.
Financial terms of the deal were not disclosed.
This partnership is built around a clear objective: to bring the KOKA brand closer to the gaming community through authentic experiences, product sampling moments and creative activations that reflect the lifestyle of gamers and esports fans.
Under the terms of this new deal, KOKA Noodles will work with Grow uP Esports to promote its brand through a number of collaborative that include in-person and digital/online events, community-focused activations, athlete and creator-focused content, tasting activations, and direct product experimentation with KOKA products.
“Grow uP Esports has always sought partnerships that make sense for the community and add real value to the ecosystem,” said Telmo “Armag3ddon” Silva from Grow uP Esports. “KOKA Noodles is a brand that naturally fits within the gaming universe due to its speed, practicality and variety. This partnership represents another step in our mission to create relevant and meaningful experiences for gamers.”
The KOKA Noodles x Grow uP Esports partnership will take place over the next several months, according to the announcement.
In case you are note familiar with it, KOKA Noodles is an international noodle brand owned and manufactured by Singapore-based food company Tat Hui Foods Pte. Ltd. The brand has retail distribution in more than 50 countries around the world.
Based in Portugal and Macau, Grow uP Esports describes itself as a non-profit organization founded in 2002 whose mission is “promoting esports activities in a healthy and responsible manner.” The organization supports its competitive teams, manages talent, organizes tournaments and seminars, and helps “brands reach millennial audiences through innovative marketing strategies.”