Publicly traded gaming and esports company GameSquare Holdings (NASDAQ: GAME) announced Monday that it has entered into an “asset purchase agreement with BENlabs” to acquire TubeBuddy.
Under the terms of the agreement, GameSquare will acquire the assets of the TubeBuddy business for five million shares of its “newly designated Series A-2 Preferred Stock” to BENlabs as part of the transaction. More details on the value of these shares can be found in this recent Form 8-K filing with the U.S. Securities and Exchange Commission (SEC).
TubeBuddy is described as an “AI-enabled software and workflow platform for creators and brands focused on optimizing YouTube channel performance and audience growth.” The platform claims to provide search engine optimization, workflow, analytics, and productivity tools powered by AI, aimed at creators and digital publishers.
GameSquare also released 2026 guidance on a proforma basis, which includes the company’s plans with the TubeBuddy business:
- Revenue of $85 million – $90 million USD.
- Gross margin of 35-40%
- Adjusted EBITDA of over $5 million
“The guidance for 2026 we are introducing today reflects the success of our multi-year strategy aimed at scaling our platform and driving sustainable operating profitability,” said GameSquare CEO Justin Kenna. “We are seeing the benefits of our operating initiatives in our revenue mix, margin profile, and Adjusted EBITDA trajectory. With the addition of TubeBuddy and continued operating discipline, we are entering 2026 with meaningful momentum and a strong financial foundation for continued growth and value creation.”
GameSquare owns and operates a number of different businesses, including FaZe Esports, marketing agency Zoned Gaming, marketing firm Code Red Esports, production company Fourth Frame Studios, merchandising company Mission Control, viewership and engagement measurement platform Stream Hatchet, and talent agency Click. The company is also engaged in cryptocurrency mining.
Law firm BakerHostetler provided legal counsel to GameSquare Holdings related to its agreement with BENlabs to acquire TubeBuddy; the BakerHostetler deal team was led by partners JR Lanis and Bryan Wasser and included associates Rich Reis and Alex Davis.