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THE ESPORTS ADVOCATE

ASUS ROG Partners With BLAST for BLAST Premier  

BLAST renews its deal with ASUS ROG for another year.

James FudgebyJames Fudge
February 10, 2026
in Counter-Strike, Partnerships
Reading Time: 2 mins read
ASUS ROG renews deal with BLAST for Counter-Strike 2 events.

ASUS ROG renews deal with BLAST for Counter-Strike 2 events.

International tournament operator BLAST announced that it has renewed partnership with PC hardware maker ASUS Republic of Gamers (ASUS ROG).

Financial terms of the deal were not disclosed.

Under the terms of this renewed deal, which was originally initiated in 2025, ASUS ROG will serve as the official monitor, PC, laptop, keyboard, and mouse partner for the full 2026 season of BLAST’s Counter-Strike 2 global  tournament series.

BLAST said in its announcement that this partnership will cover six events across three continents and five countries in 2026 starting in Malta for BLAST Premier Bounty S1. Those events include:

  • BLAST Bounty S1 – Malta: 13th Jan. 13 – 25.
  • BLAST Open S1 – Rotterdam, Netherlands: March 18 – 29.
  • BLAST Rivals S1 – Fort Worth, Texas, USA: Apr. 29 – May 3.
  • BLAST Bounty S2 – Malta: July 21 – Aug. 2.
  • BLAST Open S2 – Europe: 26th Aug. 26 – Sept. 6.
  • BLAST Rivals S2 – Hong Kong: 11th Nov. 11 – 15.

As part of the deal, ASUS ROG will provide its monitors, PCs, laptops, keyboards, and mice to be used in broadcast across all Premier events in 2026.

“For two decades, ROG’s mission has been to innovate products that offer exceptional experiences. As we celebrate our 20th anniversary, we’re bringing that legacy to the competitive scene like never before,” said Kris Huang, general manager of the ASUS gaming & workspace gear business unit. “With this partnership, we’ve built a seamless ecosystem between our ultrafast displays and precision gear. It’s all designed so that gamers can achieve their true potential together in play. This is For Those Who Dare to demand perfection and we are here to deliver it.”

Also part of the deal, ASUS ROG branding and products will be integrated into BLAST broadcasts, as well as digital and physical branding, in-broadcast advertising, and bespoke branded content aired during broadcast.

Additionally, ASUS ROG will also have its own broadcast segment, with a focus on replays, exclusive camera angles showcasing ASUS technology, and more. Finally, ASUS ROG will run in-person activations at select events,  and on-site booths at all Premier Arena events.

Tags: ASUSASUS ROGBLAST PremierCounter-Strike 2PartnershipRepublic of Gamers
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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