Toulouse, France-based esports and gaming company Prodigy Agency announced Monday that it has merged with international talent agency SEG.
Financial terms of this transaction between the two privately owned companies was not publicly disclosed.
With this new merger, the two agencies will combine resources, global networks and in-house expertise to “better serve gamers, creators, athletes, coaches, brands, and game publishers worldwide.” SEG’s esports and creators division, as well as its existing roster of talent and ESIC Certified Agents, will be “fully integrated with Prodigy Agency,” to create a unified esports and gaming group within SEG. Prodigy Agency founders Jérôme Coupez and Manon Lagarrigue will lead Prodigy Agency as CEO and COO, respectively, while Rowan Stroo, currently Division Director of SEG Esports, will join them on the management team.
“This merger unites two powerhouses in sports and gaming,” said Prodigy Agency CEO and Founder Jérôme Coupez. “We share the same values: a family mindset and a talent-first approach. By combining our strengths, we’re creating a unique platform that bridges traditional sports and esports. Together, we will better serve and support our family of players, creators, athletes and partners, and lay the foundation to grow into one of the world’s leading agencies at the intersection of sports and gaming.”
In case you are not familiar with SEG, its main focus is in representing sports and entertainment stars including Pep Guardiola, Robin van Persie, Cody Gakpo, Pauline Ferrand-Prévot and Kybba, among others. It also represents esports players and personalities including Leandro “Virtyy” Moreno and Dominique “SonicFox” McLean; content creators such as Lukas “Punz” Peisel and Thijs “Thijs” Molendijk, and artists such as Kybba and Delany. The company currently has offices in Amsterdam, Barcelona, London, Milan, and other cities around the world.
Prodigy Agency is best known for its brand deals in esports, with such companies as Porsche, Nike, Adidas, ASUS, Sony, Mastercard, Tencent, NetEase, and Red Bull, among others. In addition, the agency has supported major game titles through campaigns including Marvel Rivals, Valorant, Delta Force, FragPunk and more. Prodigy has also worked with ZywOo, TenZ, and aspas on branded product deals with leading brands.
You can learn more about SEG at www.seginternational.com and Prodigy Agency at prodigy-agency.gg.