The National Football League (NFL) and Livewire announced Thursday that NFL Race to the End Zone LIVE powered by Verizon will be heading to San Francisco for Super Bowl LX week. As the latest season of the entertainment series comes to a close, it will culminate in a final competition featuring Fortnite, played across several game modes and on a custom “Super Bowl LX Verizon-branded map.”
“What NFL Race to the End Zone has proven is that gaming isn’t an experimental channel anymore; it is a fully scaled, premium media environment. And when you pair elite creators with NFL stars, you generate attention that no traditional advertising campaign can match,” said Indy Khabra, co-founder of Livewire. “This tournament brings one of the most influential rosters ever assembled to compete live during Super Bowl week. Partnering with the NFL on this project has been a game-changer and a clear signal of the league’s long-term commitment to gaming as a core entertainment vertical. From stadiums to streams, this is where the next generation of fans lives.”
The competition will be live streamed via NFL YouTube during Super Bowl LX week in San Francisco on Feb. 4, from 4-7 p.m. PT. Following the conclusion of this event, Livewire said that it plans some additional offseason content in the spring.
NFL Race to the End Zone LIVE features 24 players including NFL stars such as Dion Dawkins, Kendrick Bourne, Zay Flowers, Josh Metellus, and Hollywood Brown, paired with popular content creators.
The winning team will take home a custom medallion and chain designed by sports championship ring designer Jason of Beverly Hills and earn the title of NFL Race to the End Zone Season One Champion.
Livewire claims that this series has delivered over 100 million views across NFL YouTube, participating talent channels, and NFL Race to the End Zone TikTok and Instagram across 19 episodes.
For more information on NFL Race to the End Zone, check out livewire.com.